PuriBloc returns water to its original source – like nature intended it to be

PuriBloc technology is formulated from Diatomite, the naturally occurring fossilized remains of diatoms, which is found in all waters on Earth for over 20 million years.

PuriBloc Ceramic

At the heart of the GoPure Pod is an advanced ceramic, which has a doubly porous structure by virtue of its composition and by its manufacture design. This creates an enormous exposed surface area throughout, with which to interact with the water in which it is placed. By physical movement, convection currents and Brownian motion, the water remains in continuous contact with the core. The ceramic contains a variety of charged groups, which can interact with oppositely charged materials in the water causing adsorption. If present in the water, a range of impurities can adsorb onto the ceramic. These may include soluble and particulate matter including those responsible for creating stale tastes and odors over time. The ceramic is treated to protect it from microbial infiltration and subsequent blockage of its channels and functionality. The GoPure Pod should be rinsed periodically to remove any adsorbed impurities and keep it in pristine condition.

The advanced ceramic is made from a special combination of food-grade ingredients that undergo a lengthy firing and sintering process at over 1,000ºC. The major structural component is a natural mineralized material known as Diatomaceous Earth (DE). When fired along with the other ingredients using a carefully controlled process, the high porosity advanced technical ceramic is formed. The properties of the resulting ceramic are such that the high porosity structure enables high surface area contact with water. The natural mineral-based ceramic emits trace minerals into water lacking them or adsorbs excess given certain water conditions. The trace minerals can act to alter the pH of water, influencing its alkalinity. This balancing activity together with adsorption of impurities imparts a fresher taste.

Purification Capability

Chlorine 97.00%
Nitrate 97.00%
Nitrite 97.00%
Fluoride 97.00%

trans-1, 2-Dichloroethene 92.40%
Benzene 92.40%

Arsenic (+3) 99.31%
Arsenic (+5) 99.31%
Chromium 99.31%
Copper 99.31%
Lead 99.31%
Manganese 99.31%
Mercury 99.31%
Zinc 99.31%
Aluminum 97.00%
Cadmium 99.31%
Iron 99.31%

The Table above shows quantitative removal of contaminants from water by Aqua-Nu advanced ceramic technology when tested in a filtration device. This same ceramic technology is at the heart of PuriBloc where its super adsorptive and other properties act on the water it is placed in.

Results vary based on size & cleanliness of the container, time in water, initial water quality

PuriBloc Technology

Ronald J. Russell, M.A., Ph.D. (GLAS.)

Our PuriBloc advisor, Dr. Russell, is an Associate Professor of Microbiology at the Moyne Institute of Preventive Medicine at Trinity College in Dublin, Ireland. He is one of foremost experts in his field with over 40 years experience. At the request of the PuriBloc product development team he provided a summary of findings based on data contained in a number of reports, including data derived from testing undertaken at the Moyne Institute laboratories.

Areas of expertise in Applied & Environmental Microbiology:

  • Development and optimization of electrochemically-activated (ECA) solutions and defining their effects on microbial, mammalian and plant cells.
  • Delivery systems for natural and ECA-based antimicrobials.
  • Decontamination of reusable medical devices.
  • Microbial environmental indicators
  • Microbial remediation/revitalization of soils
  • Microbiological policy, legislation and standards
  • Aquatic microbiology and Aerobiology
  • New microbial applications for conductance/impedance monitoring, detection, identification and taxonomy
  • Food and environmental microbiology

His research experience includes translational research in infection control for niche applications, biofilm management and control, electrochemically activated solutions in disinfection, processing, cleaning, and influence of nanobubbles on active solutions.

Dr. Russell serves as the President of Irish Decontamination Institute, a leading national and international organization associated with decontamination and sterilization. Nationally, the IDI promotes education in decontamination and sterilization through its involvement with the Institute of Technology, Tallaght course.