Frequently Asked Questions

The power within every Pod comes from an unlimited and renewable resource that has been trusted by Mother Nature for over 20 million years. She calls it diatomaceous earth (DE). We call it revolutionary technology. Every Pod features an “advanced ceramic” core made from DE and trace silver that performs like a magnet to continuously attract, bind and adsorb every heavy metal, inorganic, bacteria, impure chemicals and more.

A simple little cleansing ritual is all that’s required for the first use of every Pod.

Step 1: Rinse the Pod under cold water for 10 seconds.

Step 2: Clean your bottle or water container thoroughly before filling with water and using your Pod for the first time.

Step 3: Repeat every two weeks for optimal performance. Yep, preparation and maintenance of your Pod and your bottle is that simple.

Within the first two minutes of dropping your Pod into your bottle or container, your water becomes fresh tasting and ready to drink. The Pod will continuously purify your water, including every time you refill it. Now you might be wondering – do I still need to wait up to two minutes on refills? Yeppers.

PS: an occasional swirl of the Pod in the water will speed up the purification process.

Every Pod. Every six months. That’s our playbook. Why does it last so darn long? Unlike your old school carbon filter that has to be replaced every 40 gallons, our advanced ceramic technology lasts up to six months, purifying up to 264 gallons of water (6x more than carbon filters). For those who like math, this will save the planet from 2,000 single-use plastic water bottles while saving you money, too.

If there’s a tap, there’s purified water. Every drop of potable water from every tap is now safe to drink everywhere you go with your GOpure Pod. Every town, every city, every country. While the Pod has been proven to remove E.coli and other dangerous bacteria, it is not recommended as the sole source for purification of backcountry water (lakes, streams, etc) and should be used with potable water only.

Easy! We can send you a new Pod every six months. Just sign up for our subscription program and we’ll take care of the rest. Commitment issues? No worries. We’ll send you an email reminder instead, 30 days before your replacement date so you can reorder at your leisure. Our packaging is earth-friendly, but you can go even greener with our package-free Pod delivery service. Speaking of green, every Pod is fully recyclable after use, or you can send it back to us and we will repurpose it.

GOpure is equally effective in cold or hot water and optimizes pH to 7.4 creating healthier joints, bones, heart and skin. The Pod keeps your bottle, pitcher, hydration pack and more, clean from slime and stinkiness too!

GOpureWater Purification Capability

These figures show the quantitative removal of contaminants from water by PuriBloc advanced ceramic technology when tested in filtration device in a laboratory setting using a heavy load of the various chemicals/toxins listed. The Pod’s core traps/eliminates bacteria down as low as 0.22 microns in particle size. A filtrate of 0.45 microns is considered bacteriologically sterile in a laboratory setting. Microplastics are 0.5 microns or more.




trans-1, 2-Dichloroethene 92.40%
Benzene 92.40%


E.Coli 99.97%


Arsenic (+3) 99.31%
Arsenic (+5) 99.31%
Chromium 99.31%
Copper 99.31%
Lead 99.31%
Manganese 99.31%
Mercury 99.31%
Zinc 99.31%
Aluminum 97.00%
Cadmium 99.31%
Iron 99.31%

*Source: The Potable water & Hygiene Laboratory, Gottingen University, Germany (April 2014).