The power within every Pod comes from an unlimited and renewable resource that has been trusted by Mother Nature for over 20 million years. She calls it diatomaceous earth(DE). We call it revolutionary technology. Every Pod features an “advanced ceramic” core made from DE and trace silver that performs like a magnet to continuously attract, bind and adsorb every heavy metal, inorganic, bacteria, impure chemicals and more.

A simple little cleansing ritual is all that’s required for the first use of every Pod.

Step 1: Rinse the Pod under cold water for 10 seconds.

Step 2: Cleana your bottle or water container thoroughly before filling with water and using your Pod for the first time.

Step 3: Repeat every two weeks for optimal performance. Yep, preparation and maintenance of your Pod and your bottle is that simple.

The Pod starts working immediately. A little agitation helps speed up the purification process. The Pod will continuously purify your water, including every time you refill it. Simply leave your Pod in and let it do its work, refill after refill.

Every Pod. Every six months. That’s our playbook. Why does it last so darn long? Unlike your old school carbon filter that has to be replaced every 40 gallons, our advanced ceramic technology lasts up to six months, purifying up to 264 gallons of water (6x more than carbon filters). For those who like math, this will save the planet from 2,000 single-use plastic water bottles while saving you money, too.

 GOpure purifies water from potable water sources. Where there’s a tap, there’s purified water with a GOpure Pod. Even bottle filling stations, the Pod is extra purification insurance as those filters may not be removing all the contaminants. Think schools, airports, the gym, hiking, traveling, at your desk, doing anything you love to do while drinking water!! While the Pod has been proven to remove E.coli and other dangerous bacteria, it is not recommended as the sole source for purification of backcountry water (lakes, streams, etc) and should be used with potable water only.

As a rule of thumb, we say every 6 months if you’re using the Pod daily. It’s easier to remember than 264 gallons of water! We have an EASY way to ensure you always have a replacement, we can send you a new Pod every six months. Just sign up for our subscription program and we’ll take care of the rest. Commitment issues? No worries. We’ll send you an email reminder instead, 30 days before your replacement date so you can reorder at your leisure. Our packaging is earth-friendly, but you can go even greener with our package-free Pod delivery service. Speaking of green, every Pod is fully recyclable after use, or you can send it back to us and we will repurpose it.

GOpure is equally effective in cold or hot water and optimizes pH to 7.4 creating healthier joints, bones, heart and skin. The Pod keeps your bottle, pitcher, hydration pack and more, clean from slime and stinkiness too! Use in water reservoir of coffee maker to improve taste and prevent mold; Use in vase to prolong life of fresh cut flowers; use in humidifier to prevent biofilm; use in pet water bowl to keep slime free and water fresh.