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How Diatomaceous Earth & The GOpure Pod Work

Powerful Filtration

Achieve the Perfect Balance

When you drop the PuriBloc capsule into tap water, millions of microscopic pores go to work. The ceramic pod acts as a magnet to attract impurities, while releasing valuable trace minerals.

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Nature's Filter

Positively Charged Material

This filtration power comes from an unlimited, renewable resource that has served as “nature’s filter” for 20 million years: diatomaceous earth. Because diatomaceous earth is a natural, positively charged material, it attracts and neutralizes contaminants present in the water.

How It Works

Drop In, Drink Up.

Go_Pure Feature
Earth Friendly

GOpure is completely natural and made of food-grade diatomaceous earth, nature’s “perfect filter.”

Go_Pure Feature
PuriBloc Technology

GOpure’s innovative purification process introduces a revolutionary advanced ceramic technology.

Go_Pure Feature
Works in Any Device

The Pod is portable and adaptable, able to be dropped into any device, from water bottle to coffee maker.


Football Fields of Lasting Power

At the heart of the Gopure Pod is an advanced ceramic, which has a doubly porous structure by virtue of its composition and design. This creates an enormous exposed filtering surface area, equivalent to six football fields. By physical movement, convection currents and Brownian motion, the water remains in ongoing contact with the core, so the pod purifies continuously for up to six months.

Each pod can purify, protect and preserve up to 264 gallons of water, which is the equivalent of 2,000 refills of a standard size reusable water bottle.

A silver element within the PuriBloc capsule maintains the hygiene of the ceramic over the course of its usage.

Simply drop the PuriBloc capsule into any water container — your water bottle, coffee maker, jug or pitcher — to begin the purification process.

What’s Diatomaceous Earth?

Food-grade diatomaceous earth, also called diatomite, is a mineral of biogenic origin formed from an enormous number of microscopic silica structures made by living diatoms — single-cell micro-organisms and the base of the food chain. When diatoms die, they leave tiny silica shells that sink to the lake floor.

During the late Tertiary Period (~5-20 million years ago), massive deposits of diatoms were formed in the freshwater lakes, which covered much of what is now Nevada and eastern Oregon. It’s from this mined diatomite that the PuriBloc ceramic technology is made.

Diatomaceous earth is widely available, easy and inexpensive to mine, therefore requires minimal energy, raw material resource consumption or cost.

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Get your GoPure today.