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How Diatomaceous Earth & The GOpure Pod Work


Achieve the Perfect Balance

When you drop the GOpure Pod into tap water, millions of microscopic pores go to work. The ceramic pod acts as a magnet to attract impurities, while releasing valuable trace minerals.



Positively Charged Material

This filtration power comes from an unlimited, renewable resource that has served as “nature’s filter” for 20 million years: diatomaceous earth. Because diatomaceous earth is a natural, positively charged material, it attracts and neutralizes contaminants present in the water.


Drop In, Drink Up.


GOpure Pod is completely natural and made of food-grade diatomaceous earth, nature's "perfect filter".


GOpure's innovative purification process introduces a revolutionary advanced ceramic technology.


The Pod is portable and adaptable, able to be dropped into any device, from water bottle to coffee maker


Each Pod purifies 264 gallons of water, eliminating 2,000 disposable plastic water bottles


Football Fields of Lasting Power

At the heart of the GOpure Pod is an advanced ceramic, which has a doubly porous structure by virtue of its composition and design. This creates an enormous exposed filtering surface area, equivalent to six football fields. By physical movement, convection currents and Brownian motion, the water remains in ongoing contact with the core, so the pod purifies continuously for up to six months.

Each pod can purify, protect and preserve up to 264 gallons of water, which is the equivalent of 2,000 refills of a standard size reusable water bottle.

A silver element within the GOpure Pod maintains the hygiene of the ceramic over the course of its usage.

Simply drop the GOpure Pod into any water container — your water bottle, coffee maker, jug or pitcher — to begin the purification process.

Frequently Asked Questions

The power within every Pod comes from an unlimited and renewable resource that has been trusted by Mother Nature for over 20 million years. She calls it diatomaceous earth (DE). We call it revolutionary technology. Every Pod features an “advanced ceramic” core made from DE and trace silver that performs like a magnet to continuously attract, bind and adsorb every heavy metal, inorganic, bacteria, impure chemicals and more.

A simple little cleansing ritual is all that’s required for the first use of every Pod.

Step 1: Rinse the Pod under cold water for 10 seconds.

Step 2: Clean your bottle or water container thoroughly before filling with water and using your Pod for the first time.

Step 3: Repeat every two weeks for optimal performance. Yep, preparation and maintenance of your Pod and your bottle is that simple.

Within the first two minutes of dropping your Pod into your bottle or container, your water becomes fresh tasting and ready to drink. The Pod will continuously purify your water, including every time you refill it. Now you might be wondering – do I still need to wait up to two minutes on refills? Yeppers.

PS: an occasional swirl of the Pod in the water will speed up the purification process.

Every Pod. Every six months. That’s our playbook. Why does it last so darn long? Unlike your old school carbon filter that has to be replaced every 40 gallons, our advanced ceramic technology lasts up to six months, purifying up to 264 gallons of water (6x more than carbon filters). For those who like math, this will save the planet from 2,000 single-use plastic water bottles while saving you money, too.

If there’s a tap, there’s purified water. Every drop of potable water from every tap is now safe to drink everywhere you go with your GOpure Pod. Every town, every city, every country. While the Pod has been proven to remove E.coli and other dangerous bacteria, it is not recommended as the sole source for purification of backcountry water (lakes, streams, etc) and should be used with potable water only.

Easy! We can send you a new Pod every six months. Just sign up for our subscription program and we’ll take care of the rest. Commitment issues? No worries. We’ll send you an email reminder instead, 30 days before your replacement date so you can reorder at your leisure. Our packaging is earth-friendly, but you can go even greener with our package-free Pod delivery service. Speaking of green, every Pod is fully recyclable after use, or you can send it back to us and we will repurpose it.

GOpure is equally effective in cold or hot water and optimizes pH to 7.4 creating healthier joints, bones, heart and skin. The Pod keeps your bottle, pitcher, hydration pack and more, clean from slime and stinkiness too!