When you drop the PuriBloc capsule into tap water, millions of microscopic pores go to work. The ceramic pod acts as a magnet to attract impurities, while releasing valuable trace minerals.
This filtration power comes from an unlimited, renewable resource that has served as “nature’s filter” for 20 million years: diatomaceous earth. Because diatomaceous earth is a natural, positively charged material, it attracts and neutralizes contaminants present in the water.
The ceramic also contains a mix of minerals, which are released to achieve a perfect balance of minerals and pH.
At the heart of the GoPure Pod is an advanced ceramic, which has a doubly porous structure by virtue of its composition and design. This creates an enormous exposed filtering surface area, equivalent to six football fields. By physical movement, convection currents and Brownian motion, the water remains in ongoing contact with the core, so the pod purifies continuously for up to six months.
Each pod can purify, protect and preserve up to 264 gallons of water, which is the equivalent of 2,000 refills of a standard size reusable water bottle.
A silver element within the PuriBloc capsule maintains the hygiene of the ceramic over the course of its usage.
Simply drop the PuriBloc capsule into any water container — your water bottle, coffee maker, jug or pitcher — to begin the purification process.
Food-grade diatomaceous earth, also called diatomite, is a mineral of biogenic origin formed from an enormous number of microscopic silica structures made by living diatoms — single-cell micro-organisms and the base of the food chain. When diatoms die, they leave tiny silica shells that sink to the lake floor.
During the late Tertiary Period (~5-20 million years ago), massive deposits of diatoms were formed in the freshwater lakes, which covered much of what is now Nevada and eastern Oregon. It’s from this mined diatomite that the PuriBloc ceramic technology is made.
Diatomaceous earth is widely available, easy and inexpensive to mine, therefore requires minimal energy, raw material resource consumption or cost.