Like many amazing innovations, the inspiration for the GoPure Pod happened the instant its inventor in Ireland was determined to find a better solution after removing many dozens of used plastic water bottles from his car, most over half full. He was ashamed and disgusted by this wasteful consumption and inefficiency so he sought out world-renowned microbiologist, Dr Ronald Russell at Trinity College in Dublin. After two years of formulation refinements and lab testing, the most innovative water purification technology for personal daily use in over 50 years was born!
PuriBloc is the innovative water purification, preservation technology inside GoPure, a portable, environmentally friendly Pod that keeps drinking water clean and safe, while also greatly improving taste. Within seconds, contaminants found in ordinary tap water are neutralized and the pH balance is optimized for healthy hydration. Unlike carbon water filters that only work once, PuriBloc technology works continuously through a natural process known as ionic exchange and keeps pure water fresh and great tasting for months.
The adsorptive power of GoPure’s advanced microporous ceramic core is mind-boggling due to the enormous surface area for its volume with which water can react. This high porosity surface area carries millions of negatively charged binding sites, which attract and adsorb heavy metals along with other chemical or organic impurities, including bacteria.
The GoPure Pod is changing the way the world drinks water by continually purifying and enhancing your drinking water on the go while also helping to save our planet: using one GoPure Pod in a personal re-usable bottle replaces 2,000 single-use water bottles with zero plastic waste.
GoPure was introduced to the world in the USA through the guidance, creative vision and inspiration of Kent Atherton and his team. Kent has enjoyed great success as a senior media executive at CBS and DIRECTV, along with his vast experience as sports marketing entrepreneur and major event owner/producer. He is now focused on contributing these skills to launching consumer products that can improve people’s health and help sustain our environment. Kent’s company, Bloc Enterprises, owns the exclusive marketing & distribution rights to the GoPure Pod in North America. He also serves as advisor to his R&D partner’s company back in Ireland on global expansion, marketing and product development.